Course Content

OCR Cambridge National in Creative iMedia (J834). Everything you need to understand the media industry, product design, planning workflows, legal considerations and distribution formats.

Unit R093 introduces how the media industry operates — from creative job roles and planning processes to how digital products are researched, designed and delivered. The exam assesses knowledge recall, application in context, and analytical evaluation through scenario-based questions.

Performance Objectives

PO1: Recall knowledge and show understanding
PO2: Apply knowledge and understanding
PO3: Analyse and evaluate
PO4: Practical skills (assessed only in NEA units)

Exam Overview

Unit: R093 — Creative iMedia in the Media Industry
Duration: 1 hour 30 minutes
Weighting: 40% of qualification
Mix of short- and extended-response questions

Full Exam Coverage

All iMedia Hub assignments and question banks reference the OCR specification directly, ensuring 100% alignment and enabling meaningful analytics that map to teaching content, breadth & depth requirements, and performance objectives.

Traditional and new media sectors
Types of media products (video, audio, web, animation, AR/VR)
Creative, technical and senior job roles
Roles within pre-production, production and post-production

Purpose, audience and stylistic choices
Client requirements and brief formats
Audience demographics and segmentation
Primary vs secondary research methods
Technical, symbolic and written media codes

Work plans, tasks, milestones, contingencies
Idea-generation documents (mind maps, mood boards)
Design planning (scripts, storyboards, wireframes, visualisations)
Legal issues: data protection, IP, privacy, regulatory bodies, H&S

Distribution platforms — online, physical, digital media
Image, audio and video file formats
Lossy and lossless compression
Choosing suitable formats for purpose and context

Practise Every Topic on iMedia Hub

All quizzes and assignments are mapped directly to the R093 specification.

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